What is digital marketing?

Digital marketing is a type of marketing method in which you sell or market products and services digitally with the different types of tools.  Online business is boosted by digital marketing. It is using one or more forms of electronic media. This is very important, many people think that traditional marketing will soon be completely changed.  The new methods are faster than the older ones, more practical, and versatile than the old traditional methods. The world is becoming increasingly digital and the use of electronic materials is increasing every day.

Reason of digital marketing increasing?

We are all seeing a change in communication since the advent of the Internet.  The Internet has undeniably changed the way people shop and communicate.  Everything is changing fast because you can find whatever you want on today’s date at your doorstep with just a click.

 Online shopping:

 We have to notice that all the major companies have an online presence today.  They are connecting consumers in all ways, that is the power of digital media today.

Internet user’s growth over the years has been breaking all records.  One reason why people are using the Internet in its entirety is that there is a lot of free information available on the Internet, which is the main factor in today’s marketing change, so implementing digital marketing today is a must for any business.

 Statistics and facts:

 The statistics speak more than words, let us review the facts and major factors that have significantly increased the growth of digital marketing in India.  Although India still has a long way to go, when it comes to the category of internet usage compared to other parts of the world, we have been witnessing rapid growth in internet usage in the last 2-3 years. It started with 3G internet and optical fiber and now 4G internet is changing the world and recently 5G services have also been introduced in some countries.

 The increasing number of smartphone users:

The smartphone industry in India is now a growing market with an expectation of around 70 percent of all Indian mobile users.  The ever-decreasing cost of the handset is now making it possible for India to have around 600 million internet users which is ultimately an attractive business opportunity to offer to the growing population.

 Growing social media users in India:

 The following are the statistics related to the increasing participation of Indian consumers with various social media.  By the end of 2019, it is estimated that India will have around 300 million social network users, which was close to 168 million in 2016. The most popular social networks in India and the world are YouTube, Facebook Twitter, and WhatsApp.

Digital India campaign:

 The Digital India campaign is being run rapidly by the Prime Minister of India, Shri Narendra Modi, with the goal of providing online government service, facilitating citizens electronically and empowering India digitally.  This includes connecting rural areas with high-speed Internet networks.

•             Digital India has three main components:

           Development of secure and stable digital infrastructure

          Distributing government services digitally, and Universal Digital Literacy.

         Rapidly Changing Consumer Behavior:

 In the last do years, the number of online shoppers has increased from 80 million to 90 million.  With the increase in online buyers, we expect the total value of e-retail to increase significantly by 2022.


You have to understand the importance of implementing digital marketing in your business strategy.  The use of new media in the 21st century is not only a wise investment decision but also necessary.  Efficient marketing channels with many benefits can help to grow and expand your business.

Raj Narayan

Learner || Focused

Leave a Reply

Your email address will not be published. Required fields are marked *