You see thousands, millions of advertisements every day through the internet whether you are watching a video on YouTube or doing some search on Google, or using an application on your mobile, you get to see advertisements, the most among all these advertisements. Advertisements are displayed through Google Ads, even if you are watching that advertisement on YouTube, whether you will be able to see ads of Google Ads on any website, then if you also want to know what is Google Ads, how it works, and Where do so many advertisements come from, so keep reading carefully.
What are google ads?
Google AdWords is Google’s most prominent source of income, which was launched in October 2000. It is Google’s largest advertising platform where advertisers from all over the world come to advertise here, anyone can advertise their business and their business Google AdWord’s ads can be increased by Google’s AdSense program, served on blogs, websites, and YouTube channels, so that the traffic coming to that website is shown by Adsense of the same choice through Adsense. Have done but today we know how Google Ads works.
As we now know that Google AdWord, whose name is currently Google ads, is an advertising platform, there are all kinds of tools available for the advertiser, so that they can easily create advertisements and decide the budget according to their own. It helps the advertiser to decide the budget of the advertisement according to the keyword. It is a fully customized platform where you can also advertise with a minimum budget of Rs 100 per day, whether the ad is in video format or text.
Suppose you have a pizza shop and you go to Google AdWord to advertise it. Google AdWord tells you which bird is related to the pizza shop, people search on Google, from here you can select that keyword for your advertisement. Apart from this, you can also select in which country, in which state, or in which city you want to advertise, on the basis of language, age, and gender, as well as on the basis of interest to your audience. You can filter when all the work is done, then you can set the budget on Google AdWord as per your choice. You can also run ads for Rs. 100 per day for starters. Google Ads works in three ways, that is, you can run your advertising campaign on Google Ads in three ways –
- Search Network Campaign – Such advertisements are in text format which Google shows in the search on its home page when a user enters the keyword related to that advertisement in the home page.
- Display Network– Such advertisements are in image format which you can usually see in a blog, website, or app.
- Video Campaigns – Such advertisements are in the video format that is shown to you mostly on YouTube. Placement of these ads is either immediately before the video or you are shown such ads in the middle of the video.
What does CPC mean on Google ads?
When you create an ad on Google Ads, there you decide the cost per click on the ad, that is, you pay Google Ads only when someone clicks on your ad, it is called CPC ( Cost Per Click ). They say apart from this, you can also decide the cost of each impression and pay based on it, it is not necessary that your ad is clicked here, the payment will be decided based on how many times your ad has been viewed.
What is the benefit of marketing on google ads?
Google Ads is a very effective program that is very beneficial for your offline and online business. If you do business online, have a website or blog, then you can increase your sales directly through online advertising. You can bring them to your website, you can register them directly on your website.
If you want to get phone calls from your customers, then Google Adword gives you the facility of a click-to-call button with your advertisement, so that your customers can click on your ad and call you directly on your phone number.
If you do offline business, through Google Ads, you can help your business find them with your customers on Google map and get more and more local customers.
Hope you have understood what Google AdWord is, how it works and what kind of advertisements can be made here, if you still have any question, you can ask us in the comment below.